Fortune were approached to consult on the online launch of new luxury travel accessory brand Love or Nothing Baby. The client, an ambitious start-up, needed an experienced team to advise on best practices to optimise the site for natural search in a highly competitive market, as well as provide UX recommendations to improve conversion metrics. The team also worked on a paid media brand awareness campaign to assist in the launch of the brand.
The team setup a campaign that ran a mixture of display assets across Premium & Social Media Networks to drive brand and product awareness amongst high income target audience segments. The campaign was supported by a comprehensive search campaign (PPC and Google Shopping), designed to ensure visibility and convert on low-cost brand searches. The campaign was continually optimised through A/B testing, rigorous data analysis and collaboration with the client.
The signs are positive and the brand continues to climb for highly competitive generic terms. The Ad campaign has resulted in 1/2M AD impressions in 1 month to UNHW Audiences, driving traffic, boosting awareness and increasing footfall to their Mayfair boutique store.
A few months after we began our marketing and SEO efforts we could see the results in their SERP ranking and organic traffic.
47 Spots up in organic search for the term "Luxury Leather Goods"
49 Spots up in organic search for "Luxury Leather Bags"
100% of sales in the most recent search have derived from organic search