As the marketing executive you will primarily be in charge of delivering the Konekt Group’s marketing plan, you will be working closely with key stakeholders across the organisation to design, create, publish and measure the effectiveness of inspirational content and promotional activities that establish brand awareness, promotes our values, expertise and ultimately nurtures new business into the organisation.

Whilst closely overseeing the company’s marketing budget, your activities will cover multiple channels, from engaging podcasts and social media posts to value adding white-papers (and everything in between) that effectively communicates our expertise in UX/UI, technology solutions, design principles, marketing, and data. In conjunction with the management team, you will help us to develop the ‘voice’ of Konekt Group, as well as the internal businesses within it – Thin Martian, Fortune Media, Overthrow Digital and Hyphen Technology. Process and management skills are key to success with this role, and as such you will be responsible for creating an editorial calendar to establish when content will be distributed and through which channels.

Alongside the internal marketing activities, a small percentage of your role will be to support the client marketing team in completing project tasks. You will be working both independently and alongside others from within the business, so an ability to understand your goals, set your own agenda and naturally gel with others is key. As the individual in charge of content, you will also have a strong natural ability for writing effective copy that reflects the tone of voice of the group and naturally enhances our organic search visibility for target keyword terms. You will also have a keen eye and understanding of data and will be comfortable interpreting and using data-led insights to analyse key performance indicators that allow you and colleagues to determine content effectiveness, adjust approach and report to the organisations’ management team.

Your natural energy and enthusiasm for all things digital will be vital in building and maintaining a high tempo momentum required for the role. We are looking for someone who is outgoing, whose glass is always half full and has the ability to get things done whilst enjoying the ride.

Similarly, if you are an idea machine you will fit in.

  • Effectively implement a group-wide omnichannel inbound marketing strategy, actively and continually optimising the approach towards target sectors
  • Develop and maintain the continual flow of exceptionally high-quality content pieces across internal disciplines to be published across the group sites and externally on content aggregation channels
  • Ensure that the group brand values are effectively communicated internally and to the outside world across multiple channels
  • Play a lead role in company events (marketing collateral including displays, handouts etc)
  • Effective phone and face-to-face presence and professional, confidence-inspiring personality.
  • Great presentation skills and relationship building.
  • An ability to harness language and write effective copy that moves people
  • Social media and website performance including scheduling design work with our designers when necessary.
  • Supporting company-wide PR activities
  • Manage the process of gathering client testimonials and building effective case-studies for ongoing new business initiatives
  • Comprehension of performance analytics in order to report to the senior marketing managers on KPI success metrics
  • Strong work ethic with a desire to win.
  • A clear and demonstrable love of all things digital.
  • Manage personal workflow with tools such as Basecamp, harvest, team gantt, google docs – including setting goals and achieving schedule deadlines.
  • As part of a team servicing client accounts, there will be adhoc requirements to provide support on client accounts – especially during periods of annual leave.
  • A keen eye for detail and top-notch problem-solving skills. Content Developers are often the last line of defence before content ends up in front of the user.
  • Compiling monthly reports and presenting results on campaign performance.

Challenges

  • Managing multiple channels for five brands
  • Effectively demonstrating ROI and optimising efforts
  • Balancing a schedule to deliver regular and timely marketing activities across multiple brands and channels
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